Adam Hall is the Sustainability Manager at The SurfStitch Group, the world's largest action sports retailer. His youth in the rolling hills and gentle surf of the UK's South West region shaped both his passion for surfing and an appreciation of the natural world -- all of which has been enhanced by a lifetime of traveling.
Adam has spent almost his entire working life weaving his way through every aspect of the surfing industry -- a journey that has taken him from humble beginnings at the local surfboard factory to years spent traveling and living in Australia and New Zealand.
After taking a break from the surf industry to found a company that aids businesses in becoming more sustainable, Adam is now relishing combining both his passions -- as a sustainability manager in the surfing industry, where he is currently "greening" The SurfStitch Group by focusing on eliminating single use plastics in the company's business operations.
Under Adam's leadership, The SurfStitch Group has already removed 20 + tons of plastic from its internal operations and is working to influence other companies to do the same, all while supporting The Plastic Project and #2MinuteBeachClean.
Adam has a business degree from Exeter University and holds numerous environmental assessment qualifications. He’s happiest being in salty water -- on top of, below and everything in between -- in new far-flung places (with no marine litter!) with his young family.