National Drive Electric Week was, by all measures, a stupendous success. Our very own Tom Saxton and the whole NDEW2015 team have worked tirelessly to help you, the organizers and attendees pull off a national event twice the size of the 2013 event and with enough attendees to fill the biggest stadium in the US; Michigan Stadium… and the parking lot outside.
Breaking its own record again, National Drive Electric Week 2015 tallied 196 events in 187 cities this year with more than 130,000 people attending events coast-to-coast across the U.S. and Canada, in Hong Kong and New Zealand.
This year’s highlights included the world debut of the 2016 Nissan LEAF and the West Coast debut of the Chevy Bolt EV concept. These vehicles came together at the Los Angeles event, which alone featured roughly 1,000 ride-n-drives out of nearly 9,000 total. Events from Hawaii to Maine also delivered parades, rubber-burning drag races, panel discussions and more. Every major plug-in model available in nearly every state was represented.
With total plug-in sales on pace to double that of plug-less hybrids for their first five years, Drive Electric Week resulted once again in EV sales, such as in Hong Kong, whose celebration included 500 test-rides in a country with only 2,500 EVs on the road.
“Once again we’ve seen that National Drive Electric Week produces concrete results that boost sales in addition to raising awareness of plug-in vehicles from neighborhood to board room,” said Joel Levin, Plug In America’s executive director.
Raising more EV awareness than ever before, Drive Electric Week social media reached some 6.5 million recipients. Nearly 250 articles appeared in local and national outlets alike. Ford Motor gave away plug-in vehicles on the Ellen DeGeneres Show all week and a crew from the Emmy Award-winning environmental television series, “Years of Living Dangerously,” filmed an upcoming segment with Emmy Award-winning actor Ty Burrell (“Modern Family”) at the L.A. event.
We are grateful to our event’s national automotive sponsor, Nissan and its all electric LEAF. We are also grateful to our Bronze Level sponsors: ClipperCreek, Schneider Electric, SunPower, CalETC and our media sponsor PlugShare.
National Drive Electric Week, which will be held next year from Sept. 10 through 18, 2016, showcases the cost-savings, clean-air benefits and fun of plug-ins. Plug In America, the Sierra Club and the Electric Auto Association team up to support events organized by local groups.
– Michael Thwaite,
President, Plug In America