Big news, Planeteers! Planet Experts will be joining the We First Summit next month in Los Angeles!
Led by Simon Mainwaring, the We First Summit is a two-day marketing event for brands that want to raise awareness for their sustainability and social responsibility initiatives. It’s an in-depth workshop hosted by the leading businesses in the social space.
The internet, social media and mobile phones have rapidly transformed the methods and meaning of business for today’s brands. “As a result of this newfound connectivity,” reads a We First press release, “consumers are intimately aware of the compounding social crises we face; they are fluent in the dynamics of media and consumer activism; and they are increasingly voting for brands with their dollars on the basis of whether they are part of the problem or part of the solution.”
This year, the We First Summit will convene at the W Hollywood from October 6-7. The summit will be organized into six modules of training that will “lead attendees through the latest research, best practices and case studies in social storytelling from the world’s most successful purposeful brands.”
Those social storytellers will include executives and sustainability leaders from the world’s top companies: Virgin Unite, Levi Strauss & Co., Coca-Cola, Sony Pictures Television and PwC, among others. Attendees will include CMOs, marketing directors, corporate communications, CSR, sustainability, digital and social media directors, cause marketing leaders and Foundation leads from start-ups, corporations and non-profits. Planet Experts is honored to be part of this illustrious group.
Think of We First as a crash course in the next generation of social marketing – not just doing good, but connecting with the hearts of consumers, advocates and activists. The combination of training and world-class speakers will enable attendees to “step outside the bubble of their company or industry,” join a greater network of sustainable businesses and build a Social Branding Blueprint for themselves.
Want to join in? Register with We First today!